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Visa Consulting & Analytics

Visa Consulting & Analytics

0-1 product design turning a global payment network's complex proprietary data capabilities into an intuitive self-service platform.

0-1 product design turning a global payment network’s complex proprietary data capabilities into an intuitive self-service platform.

Role

Role

Product Design Lead

Product Design Lead

Core Design Team

Core Design Team

1 Product Design Lead

1 Product Designer

1 Product Design Lead

1 Product Designer

My Impact

My Impact

  • Drive end-to-end product from requirements to launch

  • Lead and mentor UI/UX designer across delivery

  • Designed 10 flows and 50+ screens for MVP delivery

  • Shaped product strategy toward a user-centered approach

  • Drive end-to-end product from requirements to launch

  • Lead and mentor UI/UX designer across delivery

  • Designed 10 flows and 50+ screens for MVP delivery

  • Shaped product strategy toward a user-centered approach

Timeline

Timeline

2 Months

2 Months

Visa Consulting & Analytics had powerful proprietary data and advanced analytics capabilities, but no scalable product to bring them to market for enterprise clients, relying instead on bespoke analysts.

Visa Consulting & Analytics had powerful proprietary data and advanced analytics capabilities, but no scalable product to bring them to market for enterprise clients, relying instead on bespoke analysts.

Goal

The goal was to design a self-service campaign measurement platform that translated complex data methodology into an intuitive user experience.

My Role

I was the product design lead, leading a UX designer and partnering with product, engineering, and data teams.

Discovery & Requirements

Discovery & Requirements

I kicked off the engagement by leading iterative design sessions with Visa stakeholders and data scientists, building journey flows to define the foundation of the product: what a campaign is, what it needs to measure, and which data sources power it.

Refining those flows from high-level to detailed surfaced gaps in data logic and built the cross-team alignment needed to define how the product should function end-to-end.

I built my own documentation system to visually communicate key steps and data requirements, bridging the gap between complex backend processes and user-facing design decisions.

I built my own documentation system to visually communicate key steps and data requirements, bridging the gap between complex backend processes and user-facing design decisions.

Design

Design

The platform had to serve non-technical users without overwhelming them, while still enabling advanced users to dig deeper.

I simplified complex workflows into guided steps with progressive disclosure, surfaced underlying data logic through tooltips to build trust, and introduced standardized measurement templates tied to common business objectives to balance flexibility with guardrails.

The platform had to serve non-technical users without overwhelming them, while still enabling advanced users to dig deeper.

I simplified complex workflows into guided steps with progressive disclosure, surfaced underlying data logic through tooltips to build trust, and introduced standardized measurement templates tied to common business objectives to balance flexibility with guardrails.

For results, I created measurement dashboards that surfaced campaign impact immediately while allowing users to drill into detail cards for deeper analysis.

For results, I created measurement dashboards that surfaced campaign impact immediately while allowing users to drill into detail cards for deeper analysis.

For a fully-functioning self-service MVP, I pushed the design team to think through the end-to-end UX including edge cases, error states, and off-platform touch points like email notifications, using clear messaging and CTAs to keep users moving forward.

For a fully-functioning self-service MVP, I pushed the design team to think through the end-to-end UX including edge cases, error states, and off-platform touch points like email notifications, using clear messaging and CTAs to keep users moving forward.

Impact

Impact

The platform is now piloted by Visa teams, validating the approach of making complex data analytics accessible through thoughtful design.

This work established VCA's capability to monetize proprietary data through user-friendly client platforms.

The platform is now piloted by Visa teams, validating the approach of making complex data analytics accessible through thoughtful design.

This work established VCA’s capability to monetize proprietary data through user-friendly client platforms.

Audrey Kang

About

Audrey Kang

About